Recently in Law Firm Marketing Category
It’s not too early to think about seasons greetings, and for some things it’s probably too late.
So let’s just talk about what you can do this season — especially if you’re on a budget. Assuming you’re not a Grinch, let’s say you can spend a couple hundred bucks to cheer up your clients.
Come on. If you’re charging a couple hundred bucks an hour, you can do this.
Tips When Asking Clients for Testimonials
Testimonials are the next best thing to referrals — real people saying good things about your practice.
There are pluses and minuses, however. And when it comes to lawyer advertising, of course ethics rules apply.
But if there is one watch-word when looking for testimonials, the word is “real.” Here are some other tips:
Seasonal Business Cards for Marketing on a Budget
When it comes to seasons greetings, ecards are the cheapest — and that’s the problem.
Not that you have to spend money on cards, but colleagues and clients expect a little more than a digital signature. Especially when you bill $300 an hour.
So here’s an idea from the budget bin: seasonal business cards! When you can custom order a bunch for 20 bucks or less, why didn’t you think of that?
Should Your Firm Get a Spanish-Speaking Receptionist?
Of course, your firm should have a Spanish-speaker. More than 50 million Americans and potential clients speak Spanish.
And it’s no wonder, given that most of the Southwest used to belong to Mexico. It is a wonder, however, that most lawyers do not correctly pronounce “Los Angeles.”
Are You Getting State Bar Referrals?
In many states, the bar association will provide the public with referrals to qualified attorneys within a specialty. Often, these lawyer referral services are outsourced to local, regional bar associations, and/or certified groups. This allows clients to connect with attorneys more local to them, as well as to minimize the costs, burden, and ethical dilemma for the state-wide organization.
For firm lawyers, personally being a part of a referral network can be an avenue to generate clients for the firm. For solo lawyers, state or local bar association referral services can be their bread and butter, especially for practitioners that qualify for the conflict attorney panels, or to be named as court appointed attorneys. Depending on your locale and specialty, you might be surprised by how many referrals you might be able to get.
How to Capitalize on Media Mentions
So you got your Andy Warhol minutes of fame from a news story, but now what?
Start a reality TV show? Hire a crowd? Hang on, we’re not going there. That’s for politicians.
We’re lawyers, and we use social media, websites, and blogs. Here’s how to make your Warhol minutes last a lifetime:
How to Write a Funny Demand Letter
It’s not every day that a lawyer writes a funny demand letter.
The very thought of it sounds like a bad joke — as if lawyers had a sense of humor. But one Netflix attorney broke the mold recently, showing that even attorneys can be funny and effective in their jobs.
Bryce Coughlin, Netflix’s senior counsel for content and brand IP, tested his comedic chops on a bar that was broadcasting a Netflix show without permission. It’s not going to get him an Emmy, but it got the job done.
How to Get Interesting Cases With Online Marketing
Often times, when high profile or legally fascinating cases get some media attention, the lawyers not handling those cases will be left wondering: how did THAT lawyer get THAT case?
While a lawyer’s personal reputation and personal network still has quite a bit to do with it, there’s no magic bullet to attracting the cases and clients you want in the modern world we live (thanks internet!). But like winning the lottery, it’s not going to happen unless you buy a ticket. Basically, to get cases you think are cool or interesting using online marketing, you need to be marketing to the types of cases you want to handle, and your marketing needs to be optimized for the clients that have those cases. Wishful thinking, and liking posts, will not suffice.
Certified Ways to a Niche Market Fortune for Lawyers
During the Gold Rush, many miners went broke because it cost so much to prospect. That’s also how many merchants got rich.
One egg cost $25 in today’s dollars. Coffee, $100 per pound. A pair of boots, $2,500.
In the legal marketplace today, it’s the niche practitioners who stand to profit as large law firms compete for the gold. Here are some “certified” ways to find fortune in a niche market.
How to Be a Rainmaker Without Networking
So in the evolution of social media, has networking turned into “fake-friending”? Or has it always been that way — “hello, I love you, won’t you tell me your name?”
It is the networking game, and it’s understood that the relationships are first about business. But if you want to do better than the necessary evil, stop networking and start giving people something more.
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